Content writing:
Following points must be kept in mind while Content Writing:
- Use h1 heading for atleast once using primary keyword (the size of h1 heading can be defined with the help of CSS).
- Content should be divided into paragraphs.
- Use of Keywords in Content writing:
- Primary keyword should be used 4% to 5% in a content's paragraph
- Secondary keyword should be used 2% to 3% in a content's paragraph.
- Tertiary keywords can be used 1% in a content's paragraph.
- Paragraphs should not be of more then 400 to 500 words.
- Paragaphs must contain 4 to 5 links out of those 3 to 4 should be inbound links and 1 should be an outbound link.
- Keyword Stuffing which means over use of keywords in a content's paragraph is a Black Hat SEO technique which results in negative page ranking. So primary keywords should not be use more then 25 times in a paragraph like wise secondary keywords should not be used more than 15 times and the tertiary keywords should not be used more then 5 times in a paragraph. It is better to use all tree types of keywords less then the upper limits.
- Links should be on your keywords
- Use bold tag atleast once in a paragraph.
- Use Strong Tag after bold tag to make some thing bold.
- Name about us page as about"brand name" .
- Do always use F.A.Q page on your website.
- Your page name should be on your keyword.
- Use Hyphen (-) to separate the words of page name URL . e.g.keywords-tags.
- The points which were discussed earlier regarding the contents of an HTML page should also be considered to review those points please click:On Site SEO.
Site Map:
Site map are files used to describe the users and crawlers about the pages available on our site.The site map file used specifically for crawlers is in xml format and named as sitemap.xml. To generate sitemap.xml file or the sitemap.txt file for users you can use free site map generating websites available through Google search. one of the good websites offering this service is freesitemapgenerator.com .
To link the sitemap.xml to index.html page's footer:
| <a href= "www.example.com">sitemap.xml</a> |
|---|
Robot.txt File:
As we have already dicussed about robots that these are used to make links on our page non index able and non follow able, earlier we learned to use robots in our html page now it's time to learn how we can make a file to allow or dis-allow robots or crawlers to read our whole website or to restrict some special pages which might contain information regarding our valued customers for example their emails or Bank Accounts details or their Credit Cards details etc.
When a robot.txt file is added to a website crawlers/robots read this file at first and understand that they are restricted to visit the site. This is done specially when our website is under construction.
A robot.txt file is written in following syntax:
| user agent:* |
|---|
| disallow:/ OR allow:/ |
| User agent is used for Crawlers and * is used for all by typing the above command we can restrict/allow all crawlers of all search engines. |
Google's Crawler is known as Robot. Yahoo's Crawler is known as Slurp. MSN's Crawler is known as MSN BOT. Bing's Crawler is known as Spider. |
| disallow :/ means site is not crawlable by any crawler |
To disallow any one crawler the command is used as: user-agent:msn bot |
To disallow any one page the command is used as: disallow:faq.html |
To disallow any image the command is used as: disallow:images/pic.jpg (complete path will be given.) |
To allow some pages separate page is written with allow command. if we disallow some pages the rest of the pages are allowed by default: allow:home.html allow:content.html |
To disallow some pages separate page is written with dis allow command as follows: disallow:home.html disallow:content.html |
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