Use of Keywords in HTML:

html page Syntax

<html> "start of html page

<head>

<title>used laptops in Pakistan|used laptop pakistan|used laptops in lahore </title>

<meta name ="keywords" content="used laptops in Pakistan,used laptop Pakistan,used laptops in lahore,used laptops in karachi"/>

<meta name = "description" content ="we sell used laptops in pakistan, we also deal in used laptops in lahore,we also sell used laptops in karachi"/>

<meta name ="Robots" content="no index,no follow"/>

</head>

<body>

 

 

 

 

 

 

</body>

</html> "end of html page

Notes:

  1. Meta Tags:

    Meta Tags contains data about data. These are used to inform crawlers about the data of our pages.

  2. 15 to 20 keywords are used in content.
  3. It should be decided either we want to promote Brand name or Keyword in Title .Any one is used
  4. Robots are used to make links onour page non-index able and non-follow able to prevent crawlers to go to the other pages link and to stop other links to enjoy the P.R.Juice
  5. If our business areas are more than one than in content first write Primary Keyword1,P.K 2,P.K 3 and than write secondary keywords S.K 1, S.K 2, S.K 3.
    • < meta name= "keywords" content="p.k1,p.k2,p.k3,s.k1,s.k2,s.k3"/>
  6. Title length should be from 55 to 70 characters including spaces.
  7. Description length should be from 155 to 160 charcters including spaces but maximum upto 200 characters can be used.
  8. Description is written with primary, secondary & tertiary keywords.
  9. Ready made Meta tags can be obtained by meta tag generators e.g submitexpress.com,google insight,google trend can be used.

 

Canonical/Duplicate Versions :

Canonical means Duplicate: This term is used where we want to our domain names in diffrent extensions so that any other person could not get the same domain name in any extension to prevent domain copying.For this reason we buy the domain names in all the extensions we want. for example:

  • www.example.com
  • www.example.org
  • www.example.net

After Purchasing these domains we request our host to provide us 301 Redirection for our domains so that anyone who types .org ,.com or .net is directed to the one domain we want. The attribute used for canonical versions is as follows:

  • < a href="www.example.com" rel= "canonical">

Canonicalization of url is used to tell the Google crawler that we have kept the duplicate versions of our websites.

 

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