ON-SITE Optimization Details:

Following Topics will be discussed in On-site Optimization:

  1. Search Engine freindly design and development
  2. Reasons For links Being not Reachable
  3. Guide lines for making a URL
  4. Contents of an HTML page
  5. Keyword Analysis
  6. Reasons Of Keywords Indexing
  7. Types Of Keywords
  8. Use of Keywords In HTML
  9. Meta tags
  10. Robots in HTML
  11. Canonical or Duplicate Versions
  12. Content Writing
  13. Site Map
  14. Robot.Txt File
  15. Content Verification
  16. Blog Creation
  17. How to get Free Domain
  18. How to get free hosting
  19. Uploading files on Webserver
  20. Checking Keywords Density
  21. Two Property wise Types of SEO
  22. What is done in Black Hat Seo?

Search Engine Freindly Design and Development:

  1. Site Should be in HTML & text Format.
  2. Content and Material should be Index able:
    • Images must contain "alt" and "title" tags
    • Alt attribute: <img src="D:images/01.jpg" Alt="SEO" Title="seo"/>
  3. Site should be in CSS (Cascading Style Sheet)
  4. On-site links should be Crawlable:
    • All pages should be interlinked
    • Anchor text (It is used to Interlink pages/tie one page to another)
    • Anchor Text Tag: <a href = "http://www/example.com>"SEO Training"</a>
    • <a> Start of Anchor Tag
    • href="http//www.eaxample.com" is Hyper referrence
    • "SEO Training"</a> is Anchor tag closure

 

Reasons of Links being not reachable :

  1. Robots Blocked (link Blocked by Robots):
    • <a href="www.example.com" rel ="no follow/no index"
    • REL attriburtes are two No Follow/Do Follow & No Index/Do Index.
    • By default all links are Do Follow and Do Index
    • In Do Index the Crawler reads the outbound links Keyword & index it in it's database and in No-Index the crawler readsthe outbound link's keyword but do not index it in it's database.
    • In Do follow the users & the crawlers both migrate to the outbound link and the crawler index the other sites data & also result in the increase in it's page rank,but in No-Follow the users do migrate to the other site but the crawler do not hence the traffic is received by the other site but it's page rank is not improved.
  2. More then 100 links on a given page .
  3. Links in Flash,JAva Applets,Videos,Audios etc are not reachable
  4. Frame and I.Frame links are not reachable .
  5. Java script linked links are not reachable.
  6. Submission links which are not in HTML are not reachable.

 

Guide lines for making URL:

 

  1. url should be static .
  2. url shoul be shorter.
  3. url should be keyword based
    • Over use of url keyword is dangerous
    • use hypen"-" and do not use under score "_" and commas"," etc
  4. url shoul be descriptive e.g. www.example.com/contacts.html

 

What should be the contents of an HTML Page?:

 

A HTML page must contain the following:

  1. Use keywords in Title tag atleast once.

  2. Use once h1
  3. Use Bold tag
  4. Use Strong tag
  5. Use Alt tag in Images
  6. Use Title tag in Images
  7. no link should itself point to other domain
    • Because the crawler assumes that the domain being pointed is of much important

 

 

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