Types of Pull Marketing:

Pull Marketing has two types:

  1. SEM
  2. SEO

 

SEM:

SEM stands for Search Engine Marketing. It is done with the help of Search Engines by paying some amount to them to place the ads of our website on the search result pages produced by them against the search query of any person. As it is a paid method of marketing the traffic or users received through it are in-organic or un-natural. In other words it is an In-Organic/Artificial/Un-Natural method of marketing.

 

 

SEO:

Seo stands for Search Engine Optimization. It is the method of working on and for our own website to increase the Page Rank and to get the maximum traffic, so that our website could be shown to the users against their queries regarding the products offerred by us. SEO is an unpaid method of marketing and therefore the traffic or users received through it are Organic/Natural. It can also be said that SEO is a natural method of marketing.

 

Types of SEO:

There are are Four types of SEO 2 main types & 2 Types are due to their properties.

Two main Types are:

  1. On-Site / On-Page Optimization
  2. Off-Site / Off-Page Optimization

Two Property wise Types are:

  1. White Hat SEO
  2. Black Hat SEO

Here we will Discuss the 2 main Types & the other two will be discussed later.

On-Site Optimization:

It is the process of working on our Website/Page by Building onsite links & providing relevant data on our website/pages to optimize it to the best Page Rank so as maximum traffic could be received.

 

Off-Site Optimization:

It is a process in which we build Outbound Links of our website/pages to optimize our site/pages to the best Page Rank.

 

How Search Engine Operate:

There are four components or functions of Search Engines Operation:

  1. Crawling
  2. Indexing
  3. Calculating Relevancy and Ranking
  4. Serving Results

    5.  

Crawling:

Crawling is derived from crawl which means moving ahead slowly.This process is done by diffrent softwares of Search Engines known as Crawlers,Robots,Bots,spiders etc. In this process the crawlers come to our website & Crawl over the data provided there.

 

Indexing:

After Crawling on our website/pages the Crawlers creates a list of data provided on our website/pages this list is called Index. After creating this index crawlers store the data fetched from the websites in DBMS(Database Management Systems).

  1. Crawlers are informed with the help of Inbound and Outbound links about the pages and websites so that they can come and crawl the data and make it's index.
  2. When ever there is any increament in the form of pages or contents of pages in a website the crawlers only crawls and index the incremental updates.

 

DATA BASES:

Data bases are Data Centres of Search Engines built with heavy machineries installed with lots of hard drives in which the data is stored and retreived when required. Data Centres assumes that if the results of any query are not provided in three (3) to )4) four seconds , it results in the dissatisfaction of the searching user.

 

Methods of Indexing:

There are three methods of Indexing

  1. Full Text Indexing: This type of Indexing is done by Crawlers known as Robots,Bots,Spiders. These crawlers are automated softwares for doing Full text indexing.
  2. Keywords Indexing: The Crawler which only Index the Keywords is Called LYCOS.
  3. Human Indexing: in this type Search Engine uses Human being(peoples)to create index of any website.Yahoo search Engine uses the method of Human Indexing.

 

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