How People Interact with Search Engine:

People/User interaction with search engine has 6 steps:

  1. User need an Answer,Solution,Piece of Information
  2. Query making:User makes Keyword or String for the need/Formulate need in string/word/phrase
  3. User Executes the query on search engine
  4. Browse the results received
  5. click on a result
  6. Query Refine:If not satisfied Refines his query

According to the American reasearch in 2005 90% men and 91% women use Search Engines,Out of which only 42% man and 39% women reports the results. More than 80% of both find the answers to their queries

 

According to another research in 2010 search results of three major Search engines were as follows:

  1. Google: 14 billion searches which makes 78.43% of total searches
  2. Yahoo: 2.8 Billion searches which makes 9.73% of total searches
  3. Bing: 1.9 Billion Searches whic makes 7.86% of total searches

Fore cast for 2014 : That a total of 55 Billion will be served for internet marketing which will be 21% of total Marketing Budget.

Necessity Of Search Engines:

Search Engines are neccessary for the following reasons:

  1. To have more Traffic
  2. To get more Page Rank/Increase in Page Rank.
  3. To Increase Daily Sales.
  4. To Boost up the Business

 

Limitations of Search Engines :

There are two types of Limitations Of Search Engines

  1. Spidering and Indexing Problems.
  2. Content to Query matching problems

 

Spidering & indexing Problems:

  • Online forms are hidden for search Engines/Spiders

  • Poor Link Structure (Id's of pages in PHP and HTML)
  • Web pages in Flash,Java Appletts,Pictures,Videos,and Audios are not readable by spiders while Indexing.

    Content to Query Matching :

  • Text User Differ From Results e.g. OHIO stat against Haward University
  • Language Internationalization: exaple color,colour
  • Language: Write content in Polish when Users are from Japan.

    • Do Search Engine's Algorithms Remains Same?

    No Search Engine Algorithms Changes on regular basis so that the searchengine marketers should not stop to work on their sites to get much more optimized.

    In 1990's there was:

  • Manual submission of Sites
  • Key word tag was to be made in sites
  • Keyword's Stuffing was used to increase page rank.

    • In 2004 there was:

  • Link Bombing with Anchor Text was used for PAge Ranking.
  • Automated Blog Commenting sites were used

    • In 2010:

  • Social Media Marketing was Used for greater Page Rank

    • Page Rank

    Google provides a Rank for the Pages/Sites for their relevancy to the search query. The basic reason is to check the most relevant website.It has 10 ranks fro 1-10 (1 is the minimum rank achived while 10 is the maximum rank. PAge Rank Of Facebook is 9 and Rozee.pk is 8)

    P.R.Juice

    P.R Juice stands for Page Rank Juice which means the page rank of a website when divided by the outbound links on that page the result received will be the P.R.Juice% beinh enjyed by each link. It can also be said the total traffic of the said page is equally divided by the total no.s of outbound links . It can be calculated as: Pank Rank/No.s Of links =P.R juice%

     

     

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